![]() Taking quick action to launch new channels and meet (or exceed) consumer expectations resulted in the vast majority of digital marketing leaders surpassing their 2021 revenue and profitability goals. Original version: Seventy-seven percent of leaders agree that the COVID-19 pandemic forced their organizations to set up an online presence and launch digital commerce quickly. When you develop a habit of noting down what you study in your own words, you eliminate plagiarism by default. In the long run, note taking is the quickest way to avoid plagiarism. Throw in a couple of examples for clarity. Leaving them for later can force you to do double the work.Īction item: Open a Google doc named "My citation rules", and write down how you plan to consistently use citations. Pro tip: Add references to your document while you’re researching. Here’s what that looks like: “Gartner predicts that by 2023, more than one-third of large organizations will have analysts practicing the discipline of decision intelligence, which includes decision modeling.” 1 1 From Striving to Become a Data-Driven Organization? Start With 5 Key D&A Initiatives by Gartner Add a number in superscript with a citation index in the footnotes Here’s what that looks like: “Gartner predicts that by 2023, more than one-third of large organizations will have analysts practicing the discipline of decision intelligence, which includes decision modeling.” 1 3. Here’s what that looks like: “Gartner predicts that by 2023, more than one-third of large organizations will have analysts practicing the discipline of decision intelligence, which includes decision modeling.” Some style guides dictate that you link to the statistic itself because it serves two purposes - highlighting the key elements and citing the source. Here I’ve directly linked to the source, which is Gartner. Directly hyperlink the information to the source.įor example: “ Gartner predicts that by 2023, more than one-third of large organizations will have analysts practicing the discipline of decision intelligence, which includes decision modeling.” Pro Tip: Quickly look up the most recent version of your citation system before you begin citing because some rules can be hard to remember.įor online blogs, ebooks, and whitepapers, there are two citation systems I use: 1. CSE (Council of Science Editors): Used for science writingĮach system outlines how to cite everything from ebooks to historical texts.Chicago style: Used for historical writing.APA (American Psychological Association) style: Used for social and behavioral sciences. ![]() MLA (Modern Language Association) style: Often used for literature, languages, and art.Here are some common ones that universities use: ![]() Depending on whether you’re writing a university paper or a blog, you’ll have a different citation system. ![]()
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